By now, many of us have already seen Noynoy Aquino’s political advertisement that has been running on TV stations trying to rival the political ads of his fellow presidentiables.
But what makes Noynoy Aquino’s political ad stand out among its competitors is that this guy who is rallying on a new dawn of politics in a country mired by decades of traditional politicians and dynamics is using the very traditional way of campaign on broadcast media.
With Regine Velasquez singing “Hindi Ka Nag-iisa” (lyrics here) as Noynoy Aquino’s campaign theme song, throngs of celebrities flocked his ad on yellow shirts carrying with them torches in a dramatic fashion.
Like a legendary messiah trying to bring a nation into the Promise Land, the climactic effects of his political advertisement is much measured though by the over-saturated emphasis of TV personalities and celebrities rallying behind him, if not becoming the real faces of the advertisement exposing its lack of depth in terms of what he really intends to do to the nation.
The vagueness, over-saturation of celebrities and mystified approach of Noynoy’s political ad brings me think of two things:
1. I thought there is already perpetual peace between the two giant media outfit; that the ad is actually a station ID of both GMA and ABS-CBN made manifest by the big stars from both networks rallying on the ads with more exposure than that of the one who is running for the presidency.
2. I am highly expecting that this is the first and the last kind of political ad by Noynoy Aquino that uses this type of strategy with telenovela effect and mystification trying to rival the creation of Tolkien of the Lord of the Rings, or to that effect. Hopefully after this ad, a real political ad will be shown outlining straightforward political reforms, programs and policies that he will advocate and implement once elected into the highest office.
Watch Noynoy Aquino’s political adverstisement here:
So what is your opinion of Noynoy Aquino’s political ad? Any thoughts?
jan geronimo (6)
MinnieRunner (5)
Jhay (4)
Archon Digital (3)
Luke (3)
KamoteChunks
4 months ago
All i can say is ” Ang ganda ng video, ANG PANGIT NG LYRICS!!” hahahahaha(parang survivor ung theme).seriously, whenever i hear this commercial i would always burst into laughter . wala pang specific goals for governance ung commercial nya. this commercial says ” IBOTO MO AKO KASI NANAY KO SI NINOY AT CORY TSKA IBOTO MO AKO KASI DAMING ARTISTA ”
My opinion is like any politician (in most cases) they like exploiting the “un educated”,that’s why they don’t focus on good education here in the Philippines ” more squatters more VOTES, YAHOO!!!!”
i always hate people who blames the government for their misfortunes, WE MAKE OUR FUTURE!(OWNERSHIP). A government is a reflection of our culture! that’s why there’s an election cause the government is the sum of the voters personality. ^_^
elmot
4 months ago
Exactly Bro! All drama and suspense and cinematic effects on the political ad. No programs, agenda or policies.
Political ads in the first place should engage viewers in tackling vital issues and not glued on voting the candidate just because of the emotional theme it instigates on viewers.
loy arguelles
3 months ago
kamote ka talaga.
i am 50 years old at marami na akong nadaanang elections sa Pinas. palagi na lang ang hinahanap natin sa mga kandidato ay ang plataforma nila o agenda. marami nito both the previous politicaians na nasa pwesto. ano tayo ngayun pagkatapos nating ihalal ang mga ito. di ba pinupulot tayo sa kamotehan. iboboto ko pa rin si noynoy dahil kahit hindi nito ilatag ang plataforma nya alam ko na nasa panig sya ng mga pinoy na matagal ng nakikipaglaban para matamo ang tamnag demokrasya.
ok lang piliin nyo yung mga pulitiko na mabubulaklak ang sinasabi sa kampanya nila at mapalabok na plataforma at agenda. yun yata ang gusto lang ninyong marinig at malaman. tapso iiwan na ninyo kami sa kamotehan pag nalaman na ninyo later on na kamote pala yung inihalal ninyo na maraming sinabing plataforma.
elmot
3 months ago
Hi Loy!
Kamote? Hmmm…in fairness I like kamote.
I am wondering how will Kamote Chunks going to respond to your comment giving him a thumbs up as the kamote man?
Anyways, salamat sa pakikibahagi sa usapan at diskusyon dito sa blog ko
kamotechunks
2 weeks ago
wow.. humaba pala to… bro lilinawin ko lang, im not debating about nonoys ability to govern or do anything he wants ” wala akong karapatang manghusga”.. ung topic natin ung add ni noynoy..
All i can say is ” Ang ganda ng video, ANG PANGIT NG LYRICS!!” hahahahaha(parang survivor ung theme).seriously, whenever i hear this commercial i would always burst into laughter . wala pang specific goals for governance ung commercial nya. this commercial says ” IBOTO MO AKO KASI NANAY KO SI NINOY AT CORY TSKA IBOTO MO AKO KASI DAMING ARTISTA ”- i was criticizing the add!
My opinion is like any politician (in most cases) they like exploiting the “un educated”,that’s why they don’t focus on good education here in the Philippines ” more squatters more VOTES, YAHOO!!!!”- I SAID “POLITICIAN” im not pointing any person thats y i said any politician.
i always hate people who blames the government for their misfortunes, WE MAKE OUR FUTURE!(OWNERSHIP). A government is a reflection of our culture! that’s why there’s an election cause the government is the sum of the voters personality. ^_^<– yan lang gusto ko mangyari na imbes na humiling ka nag pagbabago simulan mo sa sarile mo and again im not saying any bad things about noynoy..
this blog is all about the add that noynoy made, i just made a comment about how ugly it is and i did not question his ability to govern.
again this blog is all about the commercial and this blog is not questioning anyone’s ability to govern.
“kamotechunks” <– name of my favorite indie band.
ps hinde ako ung kamotechunks sa fs lol.. ^_^
isa pnag ps.. pupulutin ka lang sa kamotehan dahil sa kagagawn mo.. hinde sa kagagawn ng ibang tao o gobyerno kaya tayo binigyan ng utak para magisip kung papano umasenso hinde umasa.
i hate it when people tell me what to do….
elmot
2 weeks ago
Wow, the discussion here is getting hot huh, eheheh!
And you are back with a vengeance,e heheh! Kala ko di mo na babalikan ang comments ni Loy sayo eh….
elmot´s last blog ..Watch Melai Interview Videos on The Bottomline, Melason on The Buzz
play roulette
4 months ago
I think media play vital role for advertising in political events. Many candidates take lot of advantage of it.
elmot
4 months ago
Media is one of the most important tool a political candidate could use to fuel his campaign. And that also entails lots of money on his part to have a successful media blitz and hopefully be translated into votes.
DiTesco
4 months ago
So I gather that if he is elected, he will be replacing electricity with torches:) Kidding. BTW, I really like the music, pity I can not understand all of it. Hindi Ka Nag-IIsa, means, You’re Not Alone, right? My tagalog is really rusty, but you’re right, next ad should be more political in nature (political reforms, programs and policies), rather than running for the “Oscars”, or is he hinting that if elected the next Olympic Games will be in the Philppines, haha
DiTesco´s last blog ..Amazon’s Make Money With Twitter Program
elmot
4 months ago
With the looming energy/electricity crisis in the years to come, I think his ad is already speaking of what to expect: torches to light up the night, eheheh!
Your Filipino is still flawless Bro LOL!
I was thinking of that too! The Oscars! Best foreign political ad! LOL!
jan geronimo
4 months ago
I find the concept tacky, too formulaic. Maybe it’s good enough for hyping up a new network show or telenovela, but for someone aspiring for the highest position in the country? Nah. Of course, I understand the importance of tying his campaign with the successful Hindi Ka Nag-iisa battle cry of his parents in bringing back democracy to our country. It worked before. And it can work again.
Just wishing the approach is more edgy, compelling and original than that.
jan geronimo´s last blog ..When Quitting is the Only Sane Option Left
elmot
4 months ago
And I am now thinking that this is the start of Noynoy evolving into a traditional politician? I hope not.
Going back to the ad…exactly bro! Too traditional and full of melodrama that indeed will rival all the telenovelas shown on primetime.
I am looking for a more straight-forward ad showing vital issues and directions and policies and goals and not not like this one cloaking a political campaign out of the faces of celebrities and renown parents.
Jhay
4 months ago
It overflows with elitist politics = traditional politics.
It’s all glitz, glamor and star power who live in a world of their own detached from the lives of the masses.
Where’s the substance? Where’s the platform? Where’s the vision for our country? Sending us back to the Cory Aquino (with all due respect) years when power block outs were still a common thing?
Though I laughed at the image of Mega Star Sharon Cuneta being reduced to a lamp bearer while Regine belts the song out with signature ear-popping vocals.
Jhay´s last blog ..The Beatles entire catalog in an Apple
elmot
4 months ago
I think this ad made a bad move for Noynoy’s campaign…that if ever he wins, the Palace will become the house of elitist enterprise and the glitz and glamor of celebrities. And that Noynoy cannot stand indeed on his own feet to drive his candidacy into victory.
He is relying on the invocation of his parents’ legacy and that of so many actors and actresses. Elitist indeed and no substance.
But let us wait for his upcoming ads. Unless that is all that he has. WTF!
tonex
4 months ago
All I can say is… ang ganda ni Marian.
tonex´s last blog ..Google Office
Novz
4 months ago
lol! rofl! i should see that ad. wala akong tv!
Novz´s last blog ..Pacquiao vs Cotto Firepower Results: Round-by-Round
elmot
4 months ago
Akala ko nga na naka-Darna costume si Marian sa ad na yun eh, hehehehe! At si Anne Curtis naka-Diyosa, aba parang Lord of the rings na talaga ang dating, LOL!
Kelvin Servigon
4 months ago
Noynoy Aquino is a very influential person in both showbiz and political world, and that’s because he’s part of a famous family. I agree with you, I am also expecting that, if ever Noynoy will be having another TV ad, I want to see/hear his plans on our country, political reforms and other good stuffs. C’mon Noynoy, don’t disappoint us.
Kelvin Servigon´s last blog ..Direct Sat TV Offers The Best!
elmot
4 months ago
But in so far as his latest stunts is going, he disappointed quite a number of believers…and it now turns to be that though many people respected his parents’ legacy, it will not automatically transform into votes for him on 2010.
pinoygossipboy
4 months ago
I don’t know but If I were his political strategist, I would do the same, sans Regine’s messy hair.
pinoygossipboy´s last blog ..Relationship with Marian Rivera become MORE strongER — Dingdong Dantes via GMA News Website
elmot
4 months ago
But if I were his strategist, I would come up with other ads after this one with straight-forward talk of what he is going to do when elected as president.
Good thing Regine’s messy hair did not catch fire with so many torches around her, LOL!
Jena Isle
4 months ago
Good Ad, great stars…wala ako ma say.
Jena Isle´s last blog ..$1,500 Thanksgiving Giveaway Contest at Jaypee Online
elmot
4 months ago
Hehhehe! I love the ad too in so far as aesthetic value is concerned
Fr. Felmar Castrodes Fiel, SVD
4 months ago
hehehe di ko nakita doon si mar roxas…
Fr. Felmar Castrodes Fiel, SVD´s last blog ..BOMOTO NA TAYO!!!
jan geronimo
4 months ago
Great observation. Pansin ko rin nga. Naku, magsasalubong kilay ni Tita Koring nyan.
jan geronimo´s last blog ..Read My Lips: Twitter Lists Are Meant to be Exclusionary
elmot
4 months ago
Nasa palengke pa raw kasi si Mar at di kaya ipasok sa gubat yung padyak niya eh ehehhe!
Marlene
4 months ago
Wow! A package of celebrity in a political ad. So it means those celebrities will vote for him, hahaa! It would be more dramatic if ordinary, non-artists people were involved. In fairness, I like the song and the message it conveys.
elmot
4 months ago
In fairness, I like the song too!
Most probably, these celebrities will vote for Noynoy…unless their yellow shirts will turn into orange soon.
Non-artist? There were non-artists and ordinary people too on that ad… but the stars/celebrities blocked them, LOL!~
Luisita
4 months ago
Ito ang nagpapatunay ng kababawan ng kandidatura ni Noynoy. Walang plataporma. Walang sinasabi maliban sa pagnakaw sa konsepto ng kanyang mga magulang. Di nag-iisa? Pano ang mga kawawang magsasaka ng Hacienda Luisita? Nag-iisa sila, Noy! Dadamayan mo ba sila?
Gusto tayong lokohin sa pamamagitan ng mga artistang alam naman nating nakuha dahil sa impluwensiya ni Kris Aquino at Boy Abunda. Nakakahiya talaga. Yan ba ang gusto natin? Wag na tayo magpadala sa kasinungalingan ng isang malinaw na walang kakayahan! Tuloy ang laban para sa hustisya para sa mga magsasaka ng Hacienda Luisita!
elmot
4 months ago
Salamat sa pakikibahagi sa usapan dito sa blog
Isang malaking isyu at bagahe ng kandidatura ni Noynoy ang di makakailang isyu sa Hacienda Luisita na pagmamaya-ari ng kanyang pamilya.
Kung dito pa lamang ay hindi na niya kayang panindigan ang mga isyu na sana ay nagtatanggol sa mga mahihirap at magsasaka, mukang malaking balakid ito para sa isang pagtanaw sa pangulo na magbibigay ng pag-asa sa bayan.
Sa dami ng mga namatay at lahat ay may magagawa si Noynoy para maayos ang problema…pero nananahimik siya at kung magsalita man ay walang katiyakan kung ano ang gagawin niya para maayos ito.
Millionaire Acts
4 months ago
Well, I don’t know if it really projects unity to some viewers (as it is being depicted by title “Hindi Ka Nag-Iisa” by reuniting GMA Kapuso and ABS-CBN Kapamilya stars.
It is worthy to note though that the the ad was made possible by set of real names and not just friends of Noynoy just like what other political ad contains.
Millionaire Acts´s last blog ..Manila Bulletin Blog-O-Rama Features Millionaire Acts
elmot
4 months ago
That is one good note too. Coz having all those names lined up supporting Noynoy is extra pogi points for him too I guess. Having all these big celebrities names lined up and rolling pledging their support on your candidacy is extra push for your campaign rather than saying that the ad was made possible by some friends.
Amor
4 months ago
Okay naman yung ad, akala ko nga nung una station ID ng ABS kaso sa GMA7 ko napanood hehehe. I’m looking forward to his next ad, siguro naman hindi ito first and last. For sure may ilalabas sila na bagong ads with all his plataforma naman.
elmot
4 months ago
Akala ko rin ng nung una station ID rin eheheh! Kaso sa akin baligtad, si Regine singing on ABS ko napanood.
For sure meron yan na kasunod.
lemuel
3 months ago
noynoy’s ad is just like any other political add. the difference? more celebrities endorsing and performing for him. no agenda, no platforms, no plans, no programs. hopefully he does better next time. a big pressure being an Aquino but then again, Kris has so far been the Aquino’s image for the masses. i really hope if he wins, he can make a change to the political atmosphere in the country but observing the months that passed he is slowly building up “i owe you”s from different political personalities. when he wins, madaming babayarang utang na loob.
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elmot
3 months ago
Hi Lemuel!
Man, and Noynoy is actually talking to so many people: Erap, Danding and all traditional politicians around the town…as if he does not trust the people to deliver for him that he needs to bring back the bold boys club to the fray of his political machinery.
Rian
3 months ago
Sige iboboto ko si Noy pero ibigay nya muna sa mga magsasaka ang lupa nila. Otherwise hindi siya magiging effective na president. Wala naman siyang alam sa kahirapan maski si Gilbert. Mga haciendero yan e.
Rian´s last blog ..What Keywords to Write? – 3 Types of Keywords
elmot
3 months ago
Hi Rian! Thanks for the comment. Indeed…the issue of land reform particularly on his own backyard is a stain on his political campaign for the presidency. And up to now, he has not really spoken with determination on giving back the land to the workers.
Jhong Medina
3 months ago
Are they now allowed to appear on ads now? I thought comelec does not allow candidate to appear on ads and media until the prescribe campaign period. Hmmm.
Jhong Medina´s last blog ..Twitter Retweet Button (Beta)
elmot
1 month ago
Well, sabi ng supreme court ay pwede daw ang mga ganito dahil freedom of expression lang naman daw ito, waaah!
elmot´s last blog ..Krista Ranillo is not Pregnant, Why People will not Simply Believe?